议的演讲是提前撰写的以外，其余全部是直话直说的即兴演讲，没有稿子，甚至没有提纲。一些朋友先睹之后，据说十分感动并有点激动。作为出版社为这本书请的编审，与我素不相识的上海《文汇报》老总编辑张旭棠先生读后曾写下这样的评价“作者忠诚党的新闻事业，字里行间洋溢着对新闻深沉的挚爱，执着的追求，真可谓激情澎湃、活力充沛，对新闻改革有那么一种不达目的誓不罢休的人格魅力。作为本书的第一位读者（主观臆测）—— 一个在新闻岗位上干了55年的老人，向作者致以最热诚的敬意和由衷的感谢。感谢作者实实在在地为改革开放年代的中国新闻事业增添了一束灿烂的鲜花！”。真诚地感谢前辈报人的鼓励，其实我只是作为他们事业的继承者和后来人，稍微执着一点罢了。我真的很用心。还可以向读者保证的是，言为心声，这本书里决没有套话，更没有假话，有的只是一个新闻人对加快发展传媒业的那种坚定和执着，当然也一定有一些被朋友和同行算为智慧的小聪明。毕竟，我和我的团队将一个严重亏损的报社，做成一个利润表现好，上升空间大，发展后劲足的报业集团。总之，我们做的还行。
我很认同和喜欢《新周刊》那篇文章对我的评价。所以我把《新周刊》的文章作为我自认为我很重要的这本集子的序。就性格而言，我的确是个自己和自己交锋，自己和自己较劲的人。至少，面对任何挑战我从来没有畏惧过。我的母亲没有文化，但她的点拨曾让我不断地雨过天晴，超越自我：该井里死的河里死不了。于是我的性格中便总有一种顺其自然的快乐、果敢和坚韧。对于我，这很重要。感谢舒立、延平、国明、何力、北宪、佩钰几位朋友的捧场。感谢我的同事宫璐璐为编辑此书付出的精力和智慧。感谢摄影部、资料中心、校对、激光照排的同志们给我的支持和帮助。我要庆幸我所拥有的天津日报报业集团这个团队，我对传媒业所有的力量和想象其实都源自他们。一个好汉三个帮，我的傻人缘让我每到关键时刻都能获得一种总有贵人相助的幸福。
2005年4月13日
41
作者后记（英文）
Postscript；
From the reflection of my friends in publishing circles； my book “Era of New Concept Creation on News” published last year has been sold well。 It is said that it is a best seller among the similar books。 At the encouragement of the readers； my colleagues； especially the elder colleagues； I obviously have the courage to agree with republication of this book “Era of New Concept Creation on News”。 I personally believe that this one is better than the first edition。 The so…called operation era refers to the historical qualitative change of Chinese mass media from media operation to running media in the last 20 years； especially through the rapid development over the recent decade； as I always believe。 This is a process of continuous connection between Chinese mass media and market and overall promotion。 And I am convinced that the Chinese mass media industry and people are facing a great era。 History has been grinning brightly to us。 In fashionable words； the chance to follow up has e。 Therefore； we cannot hesitate a little bit。 We must have enough intelligence and courage plus our unfading intense zeal and emotion to create； conquer and win the great era while winning over ourselves。 This is the most sincere faith deeply buried in the book “Era of New Concept Creation on News”。 In the book “operation era” some of the speeches during the recent six years are collected。 They are all my impromptus in direct speech without manuscripts or even outlines； except for a few articles written in advance； such as the speeches at the world newspaper forum； Shanghai summit forum； and ASEAN mass media top…level conference。 It is said that some friends who read it first were somewhat excited。 Mr。 Zhang Xutang； former editor…in…chief of Shanghai Wenhui Daily； invited by the press for checking and reviewing this book； whom I have never met； wrote his ment as follows： “The author is faithful to the party’s news career。 The words between the lines brim with his sincere love and pursuit for news career； and demonstrate his surging enthusiasm and abundant vitality and the charm of his personality of persistence and unceasing effort to reaching the goal of news reforms。 As the first reader of “Media Operation Era” – an old man having worked on the post of mass media for 55 years； I would like to extend my most sincere gratitude and heart…felt thanks to the author； and thank him for his realistic addition of a bunch of bright flowers to Chinese news undertakings in the years of reforms and opening！” I am sincerely grateful to the courage of the elder newspaper man。 In fact I am only a successor and lateer of their undertakings； but a bit persevering in the career。 I am indeed very devoted to it。 I can guarantee to the readers that； words are the voice of the mind。 There are no empty talks； nor falsehood in the book。 The book only reveals the resolution and persistence of a mass media man in promoting rapid development of mass media； and certainly some cleverness of the author； though some friends and colleagues deem it as wisdom。 After all； my team and I have turned the newspaper office with heavy losses to a newspaper group； gaining good profits and having a large space and the strength conserved for further development。 In sum； what we have done are fairly good。 I acknowledge and like the ment in the article of New Weekly on me。 Therefore； I take this article of New Weekly as the preface of this collection to which I attach much importance。 As far as my characters are concerned； I am in fact a person who likes to fight and contest with himself。 At least I have never been afraid of meeting any challenges。 My mother is illiterate； but her advice ever made me continuously surpass myself； like that the sun shines again after the rain： the person who should have died in a well would not die in a river。 Therefore； in my characters there is always a kind of pleasure； resolution and perseverance； conforming to the natural development。 It is very important to me。 I thank very much my friends Shuli； Yanping； Guoming； Heli； Beixian and Peiyu for their supports。 I am grateful to my colleague Gong Lulu for her energy and wisdom exerted to editing this book。 I am also thankful to those rades of photographing department； data center； checking and laser phototypesetting departments； for their support and assistance to me。 I am lucky to have such a team like Tianjin Daily Newspaper Group。 In fact； all my strength and imagination of mass media industry derive from them。 Even an able fellow needs the help of three other people。 Like a fool having good terms with everyone； I always have the happiness of getting the help form noble persons at every critical moment。
13 April 2005
张建星新闻力作《传媒的运营时代》出版
；； 《传媒的运营时代》 《历史的从容让我们感动》
继《新闻的创意时代——新闻操作92条札记》之后，资深新闻人张建星最新力作《传媒的运营时代——从媒体经营到经营媒体30讲》于今日出版，并将在5月18日第十五届全国书市上正式与广大读者见面。同期出版的还有张建星的散文集《历史的从容让我们感动》。
2004年3月，应国内权威出版人、上海文汇出版社社长、总编辑萧关鸿之邀，张建星将其自1999年3月担任《天津日报》总编辑以来随手记于报纸空白或大样的92期评报整理成集，并配以精彩的报纸版面和图片，出版了《新闻的创意时代》。该书不仅获得了中国记协主席邵华泽、国家新闻出版总署报刊司司长余昌祥、中国人民大学舆论研究所所长喻国明、央视新闻评论部主任梁建增等业内权威人士的高度评价，在读者市场上也大获好评，成为同类书籍销售中的佼佼者，于同年8月再版。鉴于此，今年初文汇出版社乘势再向张建星发出邀请，出版“总编辑个人棋谱系列”的第二本书《传媒的运营时代——从媒体经营到经营媒体30讲》。
《传媒的运营时代》同样以天津市惟一一家报业集团——天津日报报业集团旗下十报两刊一网四家公司的发展为背景，立足本土，放眼全国；立足纸质媒体，放眼整个传媒业发展，收录了作者近五年来在不同场合的30篇演讲、讲话稿。这些讲稿除了少数几篇是提前撰写之外，其余全部是没有稿子甚至没有提纲，随事而至、随情而至的即兴之作，成书都是根据录音整理。相对于那些缺乏操作性的理论书籍而言，本书除了介绍作者“从媒体经营到经营媒体”、“中国传媒发展的三个阶段”等在国内传媒界颇受肯定的观点之外，更是一本难得的实战手册、操作指南，详细解析了天津日报报业集团近年来的发展历程，以此探索新形势下国内传媒业的运作发展规律，并试图从新的角度和深度上解释这些规律的特征、内涵和意义。
本书审读、上海《文汇报》老总编辑张旭棠先生读后写下这样的评价：“作者忠诚党的新闻事业，字里行间洋溢着对新闻深沉的挚爱，执着的追求，真可谓激情澎湃、活力充沛，对新闻改革有那么一种不达目的誓不罢休的人格魅力。虽与作者素昧平生，作为本书的第一位读者—— 一个在新闻岗位上干了55年的老人，向作者致以最热诚的敬意和由衷的感谢。感谢作者实实在在地为改革开放年代的中国新闻事业增添了一束灿烂的鲜花！”。
此外，作为“文汇原创丛书”之一的《历史的从容让我们感动》也于今日正式出版。该书是张建星20年来的散文随笔集选，收录了“中国十佳散文集”《书祭》和《母亲是一种岁月》中的精彩篇章，扉页间展现的是作者与家人与朋友与同事间一幕幕难忘的往事和温情瞬间，带给读者强烈的心灵震撼和共鸣。 （宫璐璐）
张建星作品：
《新闻的创意时代》
（编辑：小题）
书包 网 。 想看书来
天津日报报业集团领军人张建星（组图）
《传媒的运营时代》作者：张建星近照1
“前卫性的灵魂是个性化，什么叫个性？个性就是风格。什么叫风格？风格不是从第一期开始从第一版开始就一成不变。个性和风格的生命力就在于创新，不断地求变。真正办一份很前卫的报纸，从个性上、从风格上、从报纸的总体感觉上都要创新，要不断地创新。”
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